Expectations of marketing results are rising while budgets are either being reduced
or moved to new, more observable channels.
Cross media promotion is a way for marketers to both improve their marketing ROI
while also gaining more visibility. And Cerqa's Cross Media Marketing engine is
a way to easily implement and execute your cross media campaigns with zero investment
and no software to download...a way to do more with less.
Our cross media solution is a combination of our online
marketing, variable printing
and mailing services that come together and
provide three powerful features; Personalized Landing Pages,
Email Distribution and USPS Confirm.
Using our solution to interact with your customers across print, email and the web
is going to provide you with higher return on investment while giving you insight
and visibility that is unmatched.
Higher Marketing ROI
Higher ROI from Cross Media Marketing comes from higher response rates. The higher
response rates are the result of improved relevancy and a cleaner, more effective
way to respond.
The integration of print and digital marketing helps you build an interactive relationship
with your target audience. It has been shown that this is the way they prefer it.
Almost 75% of consumers prefer offers via the mail and over 42% of these consumers
prefer to respond online. Throw on top of this greater relevancy of message and
offer and you have response rates that are through the roof.
We hear about better response rates and the like, but the true value of using purls
and cross-media systems is the data and the actionable intelligence you gather.
Personalized landing pages give the marketer immediate insights into the effectiveness
of the campaign. The entire campaign can be tracked with detailed reporting that
is available 24/7 and can include all facets of the campaign.
Our technology enables organizations to learn about the specific needs and interests
of each customer and then responding with targeted, customized offers using our
cross-media marketing engine.
Contact us today to set up a demo of our Cross Media Marketing solution.