As the Web got more popular in the last decade, it has been not uncommon to see
advertisements carrying URLs and Social Media Icons prompting viewers to visit a
website to get more info folow a twitter feed to get the latest promotions. As Mobile
Internet gets more affordable & handsets with cameras get cheaper, a new tehnology
has emerged to create this transaction quicker and easier.
Microsoft Tags &
QR Codes are visual tags that use proprietary technology to encode data
in a 2D "barcode" system. They pack a lot of information in a small space. These
visual tags can be used in traditional marketing media like print advertising, billboards,
packaging and merchandising. A user capturing a visual tag through a mobile phone
camera can be directed to a website for detailed information by a barcode reader
application installed on the device.