- Americans spend more time in cars today than ever before!
- Unlike radio and TV, audiences can't change the channel.
- Mobile marketing reaches nearly 85% of people in all income levels.
- The average vehicle driven 15,000 miles a year will pass in front of nine million
vehicles.
- Transit advertising has grown to be the second largest segment of the outdoor advertising
industry
in terms of dollars spent (as of 2003) representing 19%
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