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Cross Media Marketing
Integrated Digital and Print Marketing Campaigns
Expectations of marketing results are rising while budgets are either being reduced or moved to new,
more observable channels.
Cross media promotion is a way for marketers to both improve their marketing ROI while also gaining
more visibility. And Cerqa's Cross Media Marketing engine is a way to easily implement and execute your
cross media campaigns with zero investment and no software to download...a way to do more with less.
Our cross media solution is a combination of our online marketing,
variable printing and mailing services
that come together and provide three powerful features; Personalized Landing Pages,
Email Distribution and USPS Confirm.
Using our solution to interact with your customers across print, email and the web is going to provide
you with higher return on investment while giving you insight and visibility that is unmatched.
Higher Marketing ROI
Higher ROI from Cross Media Marketing comes from higher response rates. The higher response rates are
the result of improved relevancy and a cleaner, more effective way to respond.
The integration of print and digital marketing helps you build an interactive relationship with your
target audience. It has been shown that this is the way they prefer it. Almost 75% of consumers prefer
offers via the mail and over 42% of these consumers prefer to respond online. Throw on top of this
greater relevancy of message and offer and you have response rates that are through the roof.
Unrivaled Visibility
We hear about better response rates and the like, but the true value of using purls and cross-media
systems is the data and the actionable intelligence you gather. Personalized landing pages give the
marketer immediate insights into the effectiveness of the campaign. The entire campaign can be tracked
with detailed reporting that is available 24/7 and can include all facets of the campaign.
Our technology enables organizations to learn about the specific needs and interests of each customer
and then responding with targeted, customized offers using our cross-media marketing engine.
Contact us today to set up a demo of our Cross Media Marketing solution.
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