Tag Archives: one to one marketing

Advantages of Digital Printing

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With technology constantly improving in the printing industry the demand for digital printing continues to grow. Once looked at as low quality, digital printing is now comparable to the more traditional offset printing and in many cases just as good. Next time you need a top quality print job and are dreading the costs that offset may have, consider these advantages of digital printing:

Cost effective for small runs- Because there is very little set up costs associated with digital printing, running a small job through digital can be much more cost effective for shorter runs.

Quicker turnaround times- The lack of set up not only affects cost, but the turnaround time is much lower as well. Speed is extremely important in this competitive market and quick turnaround times help businesses get their marketing materials to the consumer first.

Variable data- Digital printing gives you the capability to do one to one marketing in a cost effective way. Being able to target individuals by providing specific offers, changing images, and personalizing information has proven to increase response rates and your return on investment.

High quality for low costs- With technology continuing to improve, the quality of digital printing is becoming better and better and in many cases just as good as offset printing.

Although traditional offset printing is what the printing industry was once known for, digital printing is continually meeting the high demands of businesses needs. Digital printing allows for more affordable runs, higher flexibility, and quicker turnaround times. Next time you’re considering running a small print job, consider these advantages in deciding how to run it.

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Cerqa: Direct Mail Services

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Direct Mail Direct mail is part of an advertising technique called Direct Marketing. Direct Marketing can be a very successful way to reach your target audience(s) and comes with a number of great advantages. Cerqa is a company that can help you launch a great Direct Marketing Campaign with various direct mail services.

What Is Direct Marketing Anyway?

Direct marketing is an advertising technique that, if used correctly, can be proven to be very successful. Direct marketing is a form of advertising that directly communicates to the consumer using different types of media. In direct marketing you can utilize direct mail. Direct mail can be anything ranging from postcards and fliers to promotional letters and catalogues. These elements all serve the purpose of reaching and delivering your message to your target demographic or intended audience. When companies choose to implement this strategy it is usually called a direct marketing campaign.

There are a number of advantages that are associated with direct mail marketing:

• Highly customizable and flexible
• Inexpensive
• Easy to measure
• Easy response
• Less competition

Cerqa is a company that provides direct marketing services. They assist with direct marketing mailing pieces, offer mailing list solutions, and mailing services. “At Cerqa, our direct marketing services system provides you an easy to use interface to build and manage a personalized campaign utilizing variable data printing production (Cerqa.com)”. Variable data printing allows you to customize your direct marketing material with custom messages and images. This is important because it links back to one of the main benefits of direct marketing, which is customization and flexibility. It’s important to target each of your audiences with unique messages that are relevant to them.

Mailing List Services

The first step of any direct mail campaign is gathering and putting together a mailing list. This list is essential and will foretell whether your campaign will be a success or a failure.  With Cerqa they give you an option of uploading your own mailing list into their system. Uploading a mailing list into their system comes with added benefits. The first is CASS (Certifying and Deduping your list). This means that they will clean it up for you, which will improve delivery, and lower the cost of your postage for free. Or you have the option to purchase a mailing list from Cerqa.

Cerqa lists a number of different mailing list categories that are available for purchase:

• Consumer Lists: Find your best prospects from more than 135 million consumer households using the widest selection of demographic, purchase behavior and lifestyle filters.

• Business Lists: Identify the true decision makers from over 14 million businesses who need your product or service using the most extensive selection criteria including company size, business type and executive title.

• New Movers Lists: Find new movers, including new renters, in any area that are ready to buy from your company. More than 300,000 leads are added each week.

• New Homeowners Lists: Find new homeowners in any area that are ready to buy from your company. More than 100,000 leads are added each week.

• Specialty Lists: Find more targeted consumers, professionals or industries with greater precision and selectivity than traditional compiled databases. Some examples of specialty filers include Expectant Mothers, Newlyweds, Voters, Fortune 1000 Companies and New Businesses.

Mailing Services

With Cerqa you can save both time and money when it comes to delivering your direct mail pieces. Cerqa gets your mail pieces to your consumers faster and at a lower cost. Cerqa offers a number of great services to ensure that you get the high quality work.

• Hassle Free Mailings: Cerqa handles everything from folding and addressing to stamping and everything in between.

• Savings On Postage: Cerqa uses sophisticated list clean up and postal pre-sorting that provides discounts.

• Flexible Services: Cerqa offers a number of direct mail services all under one roof in order to successfully carry out your project requirement from start to finish.

• Superior Results: Cerqa has the expertise and experience to deliver the direct mail results that you demand and at a lower cost.

Cerqa also offers a few more additional mailing services:

• Personalized Mailings: Cerqa uses variable data capabilities to create highly targeted and unique direct mail.

• Match Mailing: Cerqa personalizes your letters with the recipients first and last name and then match it to the corresponding envelope. Match mailing dramatically increases the trust associated with your marketing letters.

• Live Stamping: Cerqa can apply first class, non-profit and standard (bull) tamps in-line on all of their imagers – they can also apply specialty stamps by hand.
Direct marketing campaigns and direct mail are a great way to get your message out to your target consumers. If done right you can have amazing results. Cerqa is a company that can help you from start to finish in implementing a successful and relevant direct marketing campaign.