Marketing is always changing and being able to communicate and meet consumer’s needs through multiple channels is a must when it comes to developing an effective campaign. With people being exposed to over 5,000 messages a day, engaging your audience and having them recognize your brand is getting harder and harder to do. Recent trends have been to incorporate all individual marketing efforts into a single cross media marketing campaign and the development of new technology whether it is with digital printing or the advancement of cell phones has brought new opportunities allowing companies to do exactly this. A company’s campaign whether it’s their direct mail, their mobile marketing, or their social media marketing, must be consistent and engaging in order to make an impact on their target audience. Most companies today are focusing on integrating four different areas: social media marketing, email marketing, mobile marketing and print marketing.
Marketing through social media
Many companies are hesitant to dip into social media marketing and understandably so. Most are use to communication to customers being one way, but with this new development, customers have direct access to your company and communication has evolved from one way to two way discussions. Having direct conversations with customers may be concerning, but it brings great opportunities. In fact, 41% of B2B companies have acquired a new customer through a social media site such as Facebook. Two way communications is one of the best ways for businesses to be building credibility and brand loyalty. Having total access to customer thoughts, concerns and opinions is a huge advantage when it comes to figuring out how to reach your audience. Whether you are a small business or large corporation, many opportunities lie in social media marketing and it shouldn’t be left out of your cross media campaign.
Email and mobile marketing
It’s been said that by 2015 mobile internet usage will surpass desktop usage. Currently over 50 percent of U.S. mobile phone users now use smart phones and that number is on the rise. When talking about giving customers what they need, a mobile optimized website should not be a long discussion; it’s imperative for success. Having the most important information front and center whether it’s the company phone number, hours of operation, or directions is most important. Engaging customers needs to be easy so when wanting customer to sign up for things make it simple and pain free.
When it comes to email marketing, simple things like adding share buttons to your email message so readers can share your message through Facebook, Twitter, and LinkedIn is a great way to integrate your social media marketing with your email marketing. Using both channels together can expand your audience and multiply the impact your message can have with very little effort.
Integrating through direct mail campaigns
With the world going digital many companies are debating whether or not to opt out of direct mail campaigns but it is important that you don’t. Direct mail has the advantage of being tangible and with people being bombarded with digital advertising it provides an opportunity to stand out. When producing your direct mail campaigns engage your customer by personalizing information through digital printing. Let you customer interact with you instantly by using tools such as QR codes and personalized URLs. If consumers can connect with you instantly to learn more about your products or promotions, chances are your conversion rate will increase drastically.
In today’s environment ensuring that every channel of the campaign complements the other, and allowing ways for consumers to connect instantly is what it takes for a successful marketing campaigns. Contact Cerqa today and let us help you move your cross media marketing towards success.
