Tag Archives: austin digital printing

Austin Printing Feels the Effects of SXSW

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SXSWWith the SXSW big kick off just around the corner Austin printing is feeling the effects. Customers have been swarming to us in need of last minute digital printing and large format printing services. Posters, signage, brochures and flyers have all been top requests and making these marketing materials as interactive as possible has been the clear trend.

With 50 percent of U.S. mobile phone users now having smart phones, mobile marketing is critical for interacting with your customers at big events like SXSW. A recent article posted on marketingprofs.com highlights some of the considerations that companies need to have when it comes to mobile marketing and how to maximize their mobile marketing ROI.

The fact is that integrating your mobile marketing efforts with traditional print has proven to make your message much more effective. Things like QR codes are allowing companies to guide customers to specific landing pages, whether it’s related to product information, ordering information, discounts, directional information, or instant access to social media sites. Being able to interact with consumers instantly is providing huge advantages for some companies. If you are not currently incorporating mobile marketing with traditional print then chances are you’re not only behind the times but you’re missing big opportunities when it comes to reaching your target audience.

Using printing services to correlate your print with your mobile marketing allows companies to enhances the customers experience making a lasting impression. Contact Cerqa today to learn more about how our printing services can help make your marketing materials more effective.

Print On Demand: Your New Favorite Service!

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What Is Print On Demand? Why Use It? Print On Demand (POD) services, sometimes called publish on demand, allow you to print what you need, when you need it. Print On Demand services were established because it is not economical to print single copies using traditional printing methods. With Print On Demand you are charged a fixed cost per copy no matter the size of the order. This means that there is a low average cost for a small run compared to other printing methods such as offset printing.

POD is a service that is used by a vast number of businesses including academic publishers, large publishing houses, and university presses. The process is easy, cost effective, and useful.

Print On Demand services are ideal for jobs that:

  • Run in small quantities
  • Have information that changes frequently
  • Are difficult to predict demand for

Some great examples are:

  • Business Cards
  • Flyers
  • Posters
  • Sales Sheets
  • Marketing Material
  • POP Displays
  • Training Materials
  • Manuals

 

Top 4 Benefits of Print On Demand

There are a number of great personal and economical benefits that come along with the Print On Demand services.

  1. Lower costs for small print jobs
  2. Environmentally friendly because there is practically no waste from unsold products
  3. Technical set-up usually quicker than with other mass printing methods
  4. Large inventories of print material do not need to be kept in stock, reducing storage, handling, and inventory accounting costs

 

 

 

3 Print On Demand Service Providers

With the introduction of POD into business models some new categories of Print On Demand offerings have arisen.

  1. Self-Publishing Authors – Publishing houses or printing companies making it possible for authors to print their own books.
  2. POD Enablement Platforms – This is an effort to try to bring POD to the masses. With these platforms, people can create their own books, send them off, and receive the printed copies.
  3. Traditional Publisher Use – POD services that offer printing and distribution to publishers rather than to authors themselves.

Print On Demand services are cost effective, environmentally friendly, and convenient. Whether you run a small business, are a leader of an organization, or a CEO, POD services will enhance your workflow, reduce overhead for costly equipment and simplify employee processes. Print On Demand is a great way to get what you need, when you need it, while saving money!