With much of the focus being on digital printing these days many people think offset printing is on its way out; however, this is just not the case. Although digital printing continues to improve, at this point there are some benefits that offset printing offers that digital printing cannot compare to. Below you will see some of the major the advantages of offset printing:

Cost effective for high volume- One of the great advantages of offset printing is that as volume goes up, the cost per page goes down. This is extremely beneficial for high volume runs.

High quality-The output that offset printing produces is extremely high quality. When wanting specific PMS colors, the press actually uses pantone ink, matching your color requirements precisely.

Greater capability- With offset you have the flexibility to print on several different stocks, a variety of different printing surfaces and can use many types of finishes. Offset allows you to be more creative and unique with your printing materials which can be advantageous when trying to make your marketing materials stand out from the millions of others that consumers are seeing.

Speed with high volume-The amount of sheets that can be run per hour on offset can be significant. Larger sheet sizes are able to run through the press, which gives the ability to run several up on a sheet. The combination of running more on a sheet with the speed that it can potentially run at allows for quick production times for very large quantities.

Understanding what offset printing has to offer is extremely beneficial when planning your printing projects. Use offset printing to your benefit by being informed on the advantages it has to offer.