I know what you are probably thinking, promotional products it’s all junk what a waste of money! But you might want to think again.

Past studies have shown that out of more than 1000 consumers, 94 percent of them could recall a promotional product they had received in the past two years and 89 percent of those consumers could also recall the advertiser. Now I do admit there is a lot of junk out there. So what sets apart a good promotional product from one that is seconds away from the trash?

Here are some tips on choosing effective promotional products:

Tip#1:

Choose a product that is useful- Pens, calendars, USB flash drives and notepads rarely end up in the trash.

Tip#2:

Choose a product that is relevant- If you are trying to reach an active group, a water bottle might be a good promotional product. If you’re holding an event in the middle of January, a beach towel might not be the best product to hand out.

Tip#3:

Choose a product that represents your business- If you are known for quality, don’t choose a cheap gadget that will break after using it one time. Consumers will associate your business with the promotional item you choose, so choose wisely.

Using promotional items is a cost effective way to continually bring awareness to your business. Cerqa is ASI certified and can assist you in picking the perfect promotional product for your business. Contact us today to learn more about how we can help.